I am hearing this trend among successful people; this point of working with people you get along with. This is actually contrary to the principal of "you don't have to like them to work with them." Working with someone you like or respect gives you that inspiration that you need to take your brand to the next level. Pushing a boulder up hill will eventually cause fatigue. I want to work with people that are willing to elevate with me; not be constantly combative and counter productive. What do you think? Would love to hear from you.